Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:
Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.
A Closer Look At Business to Business Marketing
Are you properly managing your pipeline? Are you jumping the gun and losing valuable clients? What does search mean to B2B marketing? These are the types of questions asked in answered in Tuesday’s SES Business to Business Forum.
HP Expands Thin Client Portfolio with First Linux Offering
HP today expanded its thin client lineup with the introduction of the HP Compaq Thin Client t5515 – the first of the t5000 series to offer the Linux operating system.
Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
Red Hat Delivers Open Source Application Server
Red Hat, Inc., the world’s leading provider of open source solutions to the enterprise, today announced the availability of Red Hat Application Server.
America Online Acquires Mailblocks
America Online announced today, the acquisition of Mailblocks, a personal web-based email service for consumers.
NASA Sends A Message To Mercury
NASA’s MESSENGER – set to become the first spacecraft to orbit the planet Mercury – launched today at 2:15:56 a.m. EDT aboard a Boeing Delta II rocket from Cape Canaveral Air Force Station, Fla.
Microsoft Great Plains Integration with Legacy Systems Overview for Developers
Looks like Microsoft Great Plains becomes more and more popular, partly because of Microsoft muscles behind it. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. Small companies use Small Business Manager (which is based on the same technology – Great Plains Dexterity dictionary and runtime), Great Plains Standard on MSDE is for small to midsize clients, and then Great Plains serves the rest of the market up to big corporations.
Copywriting Makeover: Making An Emotional Connection – Part 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.