Reach vs. Frequency
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Test Drive Your Site
Rudyard Kipling’s 19th century poem, for all its political incorrectness, centered on the choice between product stability and product enhancement – the wife of many years or the harem of Havanas that beckoned.
Complaints Are Actually A Good Thing!
Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing?
Another Search Engine Gets Enhanced
Godado, based in New Jersey, has announced a streamlined new design and expansion of its Internet search engine site Pengs.com.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, “Google’s Trap, DMOZ’s Nap, And Yahoo!’s Crap” was the hottest topic discussed on this particular forum.
Assumptions – The Hidden Sales Killer
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process.
Creating and Consuming a Web Service
One of the most powerful aspects of .NET is the ease with which one can create Web Services. A Web Service is an external interface provided by a Web site that can be called from other Web sites. For example, a financial company may make up to the minute stock quotes available via a Web Service for those who do their trading with that company. This information could be read from a Web page and displayed, or read from a stand-alone application on a customer’s desktop computer.
Paid Search Advertising Campaigns that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.
24/7 Real Media Dives In
24/7 Real Media announced that ScubaDiving.com has chosen Open AdStream Central as its exclusive ad serving solution.
Creating Sales Conversations
You’ve got a great product or service that beats the competition by miles. Once you get in front of people or get them on the ph0ne, they’re sold. The only problem is you’re not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your ph0ne ringing of the hook with requests, you feel like your firm is the best kept scret in your industry.