Search Engine Optimization & Copy Writng a Winning Combination

There are plenty of ebooks that purport to teach you how to write copy for the Web or put together a website that the search engines will love. But every once in a while, something special comes along that makes you sit up and say “nicely done.” This is the case with Karon Thackston’s “CopyWriting Course” and Jill Whalen’s “Nitty Gritty of Writing for the Search Engines.”

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets.

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