Online Advertising To Grow 10% In
Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.
The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.
Marc Andreessen & Ben Horowitz Look for Investments
Marc Andreessen and Ben Horowitz have started a new venture capital firm called (appropriately) Andreessen Horowitz.
Andreessen serves on the boards of both eBay and Facebook, and is a chairman of the board of Ning, which he also co-founded. His biggest claim to fame was co-founding Netscape.
Google and Bing Tips for Site Architecture Issues
Google and Bing have both talked about site architecture issues lately on their blogs. Site architecture is an important part of search engine optimization, and crucial to ranking.
"You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines," says Rick DeJarnette of Bing Webmaster Center.
Realty Company Sues Craigslist Over User-Generated Ads
Craigslist is reportedly being sued for trademark infringement. A real estate company in Texas called First Call Properties is saying that it began posting ads on Craigslist in March, and that after that, a competitor called AAA Apartment Locating began posting ads using phrases like "first call," "call first," and "call us first."
Google Blog Search Gets New Features and a Gadget
Google has launched several new features for Google Blog Search today. These are: RSS AND Atom feeds, an iGoogle gadget, a "hot queries" features, and a "latest posts" feature.
RSS and Atom Feeds
Google says the addition of the feeds has been its most requested feature for Blog Search. Users can subscribe to specific topics or stories. There is a "subscribe" heading in the left-hand column on the site, and underneath that are links for Atom and RSS.
The Top MJ Song, Album & Lyric Searches
If you’re tired of hearing about Michael Jackson already, I’m sorry, but he’s still dominating the news and the web. He’s still responsible for two of the trending topics on Twitter at this time (Michael Jackson and MJ).
You’ve probably read about the effect Michael’s death has had on the web. It also had a huge impact on people downloading and buying his music. It had a big impact on searches as well. Hitwise has released some data about the top Michael Jackson songs, albums and lyrics that were searched for after his death.
Twitter Applying To Have ‘Tweet’ Trademarked
Twitter is attempting to gain some kind of control of the use of "Twitter" and "Tweet" in a way that reminds me of Google’s attempt back in 2006.
Internet Marketing Trying To Police Itself On Privacy Issues
An important element (read: selling point) of Internet marketing is the ability to know more about consumers and their behaviors. Everything can be tracked on the Internet, for the most part, and there is obvious value to marketers and their efforts. The flip side of this ability to track people is the privacy issue and lately the US government has been raising it’s regulatory eyebrows at the online world.
7 Behavioral Targeting Privacy Principles
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
July 4th Marketing Ideas
This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected – and offer a great promotional idea for the right brand in the process.