SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
Ringtones Not Ringing The Register
U.S. ringtone sales have steadily increased every year since 2003, but this year Broadcast Music Inc. (BMI) is predicting that the ringtone market will see a decline. Their estimate is that sales for 2007 will be $550 million, down $50 million from 2006.
According to BMI, ringtone sales for 2006 were $600 million; $500 million in 2005; $245 million in 2004; and $68 million in 2003.
Schmidt: Google’s Beyond Search Now
Just about everyone has an opinion on what Google is and where they are going. A recent interview with Google CEO Eric Schmidt with Wired reveals what he thinks Google is and what the future holds for the company.
SES: Pumping Up Video Search Optimization
Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization.
Social Networking: Examining User Behavior
Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.
Don’t Let Your Online Identity Ruin Your Life
It’s not just potential employers that are Googling your name, you also have to worry about your next date doing the same. According to AP, more people than ever are using Google as a free background checker, before deciding whether to risk dinner and a movie with someone.
Goodman Gives Thumbs Up for Blogger Code
When Jimmy Wales and Tim O’Reilly get on the front page of the New York Times… it’s news… to everyone else. There’s been an outpouring of feedback on the proposal for a blogger code of conduct in the wake of rounds of blogger nastiness.
Papers Get It Wrong About Google
It’s newspaper billionaire versus tech billionaires as the man who would buy the Tribune Company (and dump the Cubs as soon as possible) tells the newspaper industry that Google rips off their content.
What Makes the Super Bloggers Great?
I started this article as a congratulatory note to David Armano, but I ended up using to do something I’ve been meaning to for a while, which is highlight some great blogs and talk about why I think they have been so successful, particularly over the last year.
Logic+Emotion
Your Own Code of Conduct
“When Anu the Sublime, King of the Anunaki, and Bel, the lord of Heaven and earth, who decreed the fate of the land, assigned to Marduk, the over-ruling son of Ea, God of righteousness, dominion over earthly man…” (the Code of Hammurabi)