Web 2.0 Information Security Booming
Information Security is booming, it is a large business, with software and technology that can be bought off the shelf and slapped onto a network. Policies, procedures, documented steps for everyone from service desk through to management responses to incidents are fairly well established. We have ISO standards from ISO 17799 and 24001; we have rules like HIPAA, SOX, and GLB.
Crowd Wisdom Versus Crowd Venom
Web 2.0 may sound like a utopia where faceless corporations morph into feeling, interacting entities composed of many humans who talk to other humans (like customers) via the Web, enriching both parties to the conversation. That sounds nice, but of course there’s a downside: sometimes, your company may get trashed on the Web.
Learning From Leading Edge SEO Bloggers
Here’s a question what are you learning from leading SEO and internet marketing bloggers? Are you hoping one of them drops a thinly veiled, or rather obvious tip that will let you set a “virtual cash machine” on your front lawn? If you are you just might be ignoring the real pearls of wisdom that are right there in the open.
News Corp. Not Competing w/ YouTube?
Wired Magazine has another interview with Google CEO Eric Schmidt today. They cover everything from Steve Ballmer’s recent attacks on Google (which Eric tactfully declines to coment on directly) to News Corp’s proposed YouTube killer to rumored deals with Apple.
A few highlights from Schmidt:
Beal on Blogger’s Code of Conduct
If you’re a long time reader of Marketing Pilgrim, you’ll know my unease with anyone trying to define blogging; who should and shouldn’t blog; and, especially, talk of a “bloggers code of conduct.” So, you can imagine that my Monday morning is not off to a good start, when sipping my coffee I see Tim O’Reilly’s attempt to draft a code of conduct for bloggers.
Ten Ways To Convince Shoppers To Buy Online
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
Google Peeks At Sohu’s Paper?
It didn’t look good – Google released a new tool in China last week, and the thing bore an uncanny resemblance to a competitor’s product. Now it’s definitely bad – Google has admitted that, because it used "some non-Google database resources," some of Sohu’s technology may have been recycled.
Baidu Loses Itself In Japan
Baidu is China’s top search engine – the king, or, because or its relative youth, the prince. But the search engine company is experiencing some difficulties in Japan, where another corporation has laid claim to the domain baidu.co.jp. This pauper calls itself the “CBC Company.”
Google Makes Creating Map Collections Easier
Google has added a new feature to Google Maps called MyMaps, which makes it possible, with no programming experience, to create a map with detail. You can place pushpins by just right-clicking on the map, write descriptions on them, even add HTML to include pictures, and save the whole thing to send to a friend. It even had drawing tools for drawing lines or complex areas. I did a simple mashup, listing some favorite places in New York, in a matter of minutes:
YouTube Launches CitizenTube
YouTube has created a channel for the politically minded and has launched CitizenTube. Their goal is to attract people to express themselves using video on political topics covering local, state, national and international politics.
Steve Grove, YouTube’s News and Political Editor will edit the channel. The channel will aggregate political videos that currently exist on the site as well as new user generated content. They also request political video links that users think deserve more attention.