Viacom, Yahoo Sign Online Advertising Deal

A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom’s web properties.

Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.

It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.

Can MySpace Steal Google Users?

Could MySpace really attract a large proportion of users away from Google and other major portals? A new report from JupiterResearch "21st Century Portals: Thriving in the Google-MySpace Era" examines that question.
The report says that 55 percent of the users who are most likely to pay for services could be drawn to an entertainment and communication combination such as MySpace.

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