Microsoft Maps Doesn’t Get the Hype
First, thanks Leon Atkinson for the compliment: “Scoble’s links are as good as the links that come out of Digg.”
Zune 2.0 To Hit The Streets In ’07
Microsoft plans to follow up the lackluster release of its first generation Zune portable media player with a new model by the end of the year.
The Zune 2.0 will come with standard and flash based drives, but will it manage to garner more market share than its predecessor?
Some labeled the Zune as a potential “iPod Killer” in the hype preceding the device’s launch last year.
Deliver on your Page & Ad Titles
A radio ad I heard the other morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home repair or even picking out appliances. Teach me something!!
Online Customer Panels
Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing on March 29 where one of the topics was how to attract online customer panels that provide high quality market research.
SMS Marketing and Qtags
No one would deny that mobile marketing shows huge potential. But right now the space is so crowded and chaotic, it’s hard to know where to direct your efforts. SMS (short message service) marketing is one thing to consider. Qtags makes it possible to get a text messaging campaign up and running quickly, and without investing in your own short code or back end application.
Usability and Mode Errors
What’s a mode error or a modal error? In usability speak, that’s when the user confuses the mode they’re currently in, causing a wrong or ineffective action. For example, when I click on a contact’s note on my Windows Mobile OS (which has a very low overall usability), and I open up the keyboard to enter a note with my stylus pen, I can’t – I’m in read-only mode (indicated by the lack of a blinking text cursor inside the note field). Only after I hit “edit” at the bottom will I switch to edit mode to be able to enter something. I committed a “mode error.
About Google Website Optimizer
If you can measure it, you can improve it. The promise of scientific advertising, marketing with measurable results, is now available to anyone. Anyone can Increase conversion rates with the Google Website Optimizer. Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool.
Photobucket, MySpace Fighting Again
Embedded videos from Photobucket vanished from MySpace profiles as the two companies spar over digital content for the second time this year.
Yahoo Remixes Site Explorer
The webmaster tool from Yahoo has emerged from beta after a couple of years of testing and tweaking, with new features added to the product.
Does The MySpace Vote Matter?
One week ago, MySpace announced plans to hold its own little Presidential primary, and we all “oohed” and “aahed” (or at least thoughtfully “hmmed”) on cue – it sounds like an interesting idea, right? But new data implies that MySpace’s elections won’t in any way predict the real deal.