Google To Host Global Developer Day
Google is planning on hosting a Google Developer Day on May 31, which will take place in ten countries around the globe. The event will include workshops, keynotes and discussions on Google’s APIs (application programming interfaces) and developer tools.
"We’re very excited to hold this first-ever worldwide Google developer gathering," said Google Vice President of Search Products and User Experience Marissa Mayer.
YouTube Puts Candidates In The Spotlight
YouTube is expanding their You Choose ’08 voter education initiative with the launch of the YouTube You Choose ’08 Spotlight that will feature video conversations between presidential candidates and voters.
Survey: Search Marketers Happy With ROI
According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.
Get Your Sitemap Discovered Automatically with your Robots.txt File
At Search Engine Strategies New York it was announced that you can now have your sitemap automatically discovered by configuring it in your Robots.txt file. It is simple and easy to do, you’ll just need to know the URL or web address of your sitemap.
Marketing & White Paper Revelations
White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing the mark.
These are some of the key take home messages of a new study by CMO Council and TechTarget, entitled Technology Buying and Media Consumption Benchmarking Survey.
Combating Social Engineering Effects
Social Engineering that gets someone in a company to give out information that they should not give out is something common, so why don’t more companies doing anything about it?
Keeping Clients Within Project Boundaries
I suspect most of you have experienced “scope creep” before. Scope creep begins at the moment when your client asks for something outside of the scope of work for which you’ve contracted (you do have a contract, right?). Naturally, they’re asking for this thing to be included at no extra cost. Actually, they’re probably not asking. They’re probably acting like it’s always been understood that this thing will be included. Duh.
Google Writes Up OCRopus
Google is “happy to announce” the new OCRopus OCR Project, which will focus on the cutting edge of handwriting recognition technology. Expect the Image Understanding and Pattern Recognition (IUPR) research group to do the heavy lifting, though – Google’s role will mostly be that of a sponsor. (The state of Rhineland Palatinate, according to IUPR, is also providing funding.)
2007: The Year Of The Spam
Spam is the mosquito of the Internet; a pesky nuisance that will seemingly never go away, and according to a study from IDC it is only going to become worse.
ISPs Still Ducking Clickstream Questions
The issue of data privacy has long been one of intense debate and speculation across the blogosphere. Reports have surfaced here and there of ISPs selling clickstream data to third party advertisers for mere cents per user. As journalists continue seeking answers, the ISPs are remaining conspicuously tight-lipped about their data practices.