Google Goes Crazy Over Acquisitions
If a company wants to place itself in position for a big check from Google, being a little bit crazy helps. So does bringing in the kind of traffic that can make crazy money for Google.
‘State Of The Blogosphere’ Is Small, Fractured?
Once a year, Conan O’Brien gives a “State of the Show Address” address, and for a certain audience, it’s great – but not everyone cares about this late-night comedian’s realm. As Dave Sifry gave a “State of the Live Web Address,” as opposed to a “State of the Blogosphere,” some onlookers feel he’s addressing a similar problem.
Comcast Does The Fandango
Comcast has purchased online movie information and ticketing site Fandango. They also have plans to launch Fancast.com that is designed to help users manage their entertainment experience.
102 Ways to Make Your Blog Not Suck
Make sure a new visitor can discern the who, what, where and why of your blog within three seconds
Write original content
Make your posts scan-able
Use pictures and other visual content
Use a custom theme
Have easy and multiple subscribe options
Include blog author information
Don’t use too many categories
10 Rarely Used Tips to Supercharge Your Blog
1. Always make sure the top post on your blog has unique content that is attractive to a first time visitor. Bloggers write a lot of different things, including personal rants, news, link lists and lots of content that directs visitors to other resources and sites. While this is great, it can have massive effects on new visitors who stumble onto your blog; after all, the first thing they get to look at is the top post. The main homepage of your blog will be the strongest page for rankings and branding, as well as offering the best opportunity to win new subscribers and visitors.
Record Labels To Blame For Industry Decline
Physical music sales continued a trend of downward progression and digital revenues are not making up the difference. Within the next two years, total revenues from music sales are projected to dip down to $23 billion, which is half of what the industry brought home a decade earlier.
Google: ‘We Worry Every Day About This’
Everyone wants a great job, but for most people, that job is just a means to an end – money. So – even though Google is famous for its employee perks – the company is starting to sweat, because many of the earliest Googlers will soon gain the right to cash in the last part of their pre-IPO options.
PR Should Have a Hand in Customer Service
I’ve had two customer service encounters today that have me pondering—again—the link between PR and customer service. If public relations is the management and maintenance of relationships between organizations and their core audiences, customer service should be considered a linchpin. Customers have to be considered a vital audience, and in today’s world, word-of-mouth from customers is worth more than dozens of expensive, traditional PR, advertising, or marketing campaigns. Yet many companies continue to blow it on this most fundamental of activities.
CBS To Offer Content On Joost
Internet television service Joost and CBS have entered into an agreement where the television broadcaster will make its content available on the Joost platform. Content that will be featured on Joost include the popular CSI franchise, CBS Evening News, and CBS Sportsline.
Utah vs. Google: Trademark Debates Heat Up
The Utah State Legislature has passed a bill that would make it illegal to purchase keywords relating to a competitor’s product in order to show up alongside them in search results. The Trademark Protection Act has come under much public scrutiny, most notably by Google.