Building Blocks Of The Social Web
In a brilliant post on nform.ca, information architect Gene Smith of the Atomiq.org blog outlined the 7 building blocks of social software. This pulls together the work of various people including Matt Webb and Stewart Butterfield and provides a framework that I think is valuable in thinking about social software.
Survey: Social Network Users Meet Offline
Jacobs Media has released the results of their Web survey, which found that social networking sites such as MySpace and Facebook are drivers for first time personal meetings.
Why Average Joes Don’t Blog
Victor Keegan in the Guardian today says To the average Joe, blogs aren’t cutting it. His article is somewhat downbeat about the state of the blogosphere. He acknowledges that there’s quite a bit of activity.
Closed-Loop Marketers More Likely to Reach Goals
As I’ve written before, I’m a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data.
Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”
Google AdWords Gets Update Along w/ Outage
When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.
Candidates Need To Play Online Politics
What’s the best way to learn more about where a presidential candidate stands on an issue? Voters who are likely to participate in the 2008 election say the Internet, according to a study by Burst Media.
Because the Internet is viewed as a better place to find information on candidates, televised debates could have less impact in the minds of voters.
eMarketer Senior Analyst Ben Macklin says the Internet is a major benefit to office seekers.
Yahoo Gives $1 Million To Georgetown University
Yahoo is giving $1 million to Georgetown University to study the relationship between international values and Internet communications technologies. The fund will be known as the Yahoo International Values, Communications, Technology, and Global Internet Fellowship Fund.
Angry People Prove O’Reilly’s Point
It’s hard to put a subtle debate into brief paragraphs, but I did want to elaborate a bit on my take about blogger codes of ethics or whatnot.
EFF Sues For Release of NSL Abuse Records
On the heels of Congressional hearings and extensive media coverage of a Justice Department report documenting abuse of privacy measures, the Electronic Frontier Foundation is seeking an emergency order that would require the FBI to surrender and make public all records regarding the misuse of National Security Letters (NSLs) to collect private information from American citizens.
Using Google AdWords & AdSense Distribution Data
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.
Here are tips Google offers on how to use this data: