Don’t Hide Links From Matt Cutts
Sneaky people try all kinds of ways to hide links from visitors while showing the links to search engines, but one Matt recently discovered goes overboard in his opinion.
Microsoft Complains About DoubleClick Deal
Allowing Google to acquire advertising network operator DoubleClick would create an imbalance in the online ad market, and Microsoft thinks the deal should be quashed by regulators.
Google DoubleClick: Quotes & Facts
The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo’s acquisition of Overture. Google’s cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:
DoubleClick Goes To Google For $3.1B
Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.
Hosted Content, The Quest for the Perfect Link
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.
Google Earth Adds Hiking Trails, GPS Data
The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster. Never fear – Google and Trimble will get you home. Thanks to a new GPS content layer, they’ll also get you “a wide variety of multimedia data on fitness and outdoor adventures, including routes, points of interest, pictures, video and audio.”
Women Have The Numbers Online
Women now comprise the majority of the U.S. Internet population. eMarketer estimates there will be 97.2 million female Internet users ages 3 and older in 2007 and will account for 51.7 percent of the total online population.
By 2011, 109.7 million U.S. females will be online, accounting for 51.9 percent of the total online population.
Wikipedia SEO: Don’t Spam – Contribute
Because Wikipedia entries routinely show up in the top 5 search engine results at Google, some black hat SEO’s (and a few clueless beginners) realized the value of a link from the online encyclopedia and began link spamming blatantly. So recently Wikipedia posted the "nofollow" tag to all outbound links, purportedly to stop SEO Spam by reducing the value of those outbound links.
U.S. Military To Put Router In Space
The U.S. Department of Defense, in conjunction with Intelsat, Cisco, and several other companies, intends to put an Internet router into space. While impressive, it’s not quite “Star Wars” . . . . Think “orbital communications,” instead.
Google Pulls Imus Related Keywords?
It hasn’t been a good week for long-time shock jock Don Imus. After his controversial comments about the Rutgers women’s basketball team, his Imus in the Morning radio show was quickly dumped by both MSNBC and CBS. The events surrounding the scandal have had an interesting impact on the search world as well.
Prior to CBS axing the Imus program, several major sponsors pulled their advertising from the show, which no doubt was a major factor in the network’s decision to pull it from the airwaves.