7 Reasons Google’s Paid Link Snitch Plan Sucks
Matt Cutts blogged that Google would like you, the average search engine user, to report on sites you feel are displaying links for cash. This created a firestorm of negative responses from the SEO, webmaster, and free speech crowd. Below, I put together what I feel are the top 7 reasons Google’s paid link snitch plan sucks. I linked to my inspirations (No payment requested!).
Big Media Fears Your Video Upload
It’s not the box office return for "Grindhouse" that worries Big Media, but the potential for the Internet to unleash a whole bunch of wanna-be Tarantinos and Rodriguezes into the world of the digital media.
Users Spent 1740 Years At MySpace In March?
Google’s not perfect. The company had a chance to acquire MySpace months before News Corp., at half the price. Rupert Murdoch called it arrogance that they didn’t, and he was probably right. If you add the time spent on MySpace by users in March, it would equal 1740 years, according to Racepoint Group.
Recalls Rise In Search Significance
Almost one month ago, fellow Murdok writer Jason Lee Miller covered the Menu Foods pet food scare. To date, his article has garnered 47 responses – a Murdok record, as far as I know, and that proves a point: various recalls have become a very big deal in recent days.
What Do Media Executives Fear?
What do media and entertainment executives see as the biggest threat to their business? User-generated content is an issue that is the most challenging according to a new survey from Accenture, a management consulting technology firm.
The survey looked at the growth strategies of companies in advertising, film, music, publishing, radio, the Internet, videogames and television.
SEM Settled? Good, Now On To Real Marketing
The e-business world is moving on from SEO and SEM. That doesn’t mean they aren’t important. It means that everybody seems to get it now (perhaps) and it’s sort of a standard practice, like tacking fliers to light posts. The next frontier has two branches: branding and making connections.
Where it’s not going: direct marketing (been there, done that for a decade now); single-channel.
Web 2.0 Expo: Human Needs Drive Social Web 2.0
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening of the Expo.
Dodgeball Founders Stop Playing Google’s Game
I used to enjoy playing dodgeball, but it was one of those games in which someone’s feelings (and/or body) often got hurt. Now the Internet service named Dodgeball has had a similar effect – its founders, Dennis Crowley and Alex Rainert, have left Google, and the pair didn’t leave in the best of moods.
Marketers Should Care About Google’s DoubleClick Deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner ad network fame. You can read from other people what this means from Google’s point of view—I don’t think that is very important to marketers. So what is important about this to marketers?
Shopping Using A Mobile
ShopText is a relatively new company that launched in November 2006 and provides consumers with the ability to purchase items using their mobiles.
On their Web site the company explains their mobile retail concept. " ShopText is a mobile commerce and promotions company. Our software platform transforms any advertisement into a point of sale opportunity. ShopText technology creates a secure, direct-to-consumer marketplace where consumers can shop, sample and save."