Opposition To DoubleClick Deal Oddly Timed
The chorus of calls for antitrust review of Google’s $3.1 billion purchase of advertising network operator DoubleClick comes at a very early time in the process.
JupiterResearch Forms Email Coalition
JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC).
The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators.
"There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless," said Vice President and Research Director David Daniels.
Microsoftie Hammers MS Critics And Google
Darren Strange is mad as hell and he’s not going to take it anymore; Microsoft needs to stand up to its critics, he thinks.
Coke Expands Viral Marketing Efforts Online
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
Web 2.0 Expo: Venture Capital 2.0
A popular and very funny session today was the session entitled “Venture Capital 2.0: Bright Future or Broken Forever?”. This session was moderated by Mike Arrington of Techcrunch who is a former VC himself and current angel investor. It appeared like it could be boring listen to a bunch of venture capitalists talk, but Arrington did a very nice job spicing it up with well-timed insults and jokes.
Who Gets the Majority of Your On-line Attention?
It just occurred to me that if I look at the on-line services I used most, there’s not really a clear winner when it comes to who gets the bulk of my online attention. Here’s the current list along with the current owner of each (since 3 of the 4 were acquisitions):
Free 411 From Microsoft’s Tellme
In case you missed it, April is “National Launch a Free 411 Service” month. I know, we both missed it on our calendars, but I know it’s true because hot on the heels of Google’s free 411 service, comes news that Microsoft’s recently acquired Tellme has launched its free 411 offering.
Search Engines Build Blog Traffic, Not Popularity
Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important.
Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share, analytics firms almost exclusively base their figures on the volume of traffic a site receives.
Cutting MyBlogLog Spam
Social traffic is fantastic because:
It’s highly targeted
It’s immediate
It’s low cost and often free
The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.
This includes, but is not limited to:
Google Analytics Expands On Website Optimizer
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google’s Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.