The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently, there had been no Nordstrom. The closest stores were located in San Diego, some 300 miles away or one hour by air. So how did Nordstrom get people from Phoenix to shop at one of their stores in San Diego in big numbers? The answer is they spoiled the people who did and they spread the word.
Using Multilingual Websites
An English-language site is fine for attracting Web visitors from English-speaking countries (only 5.6% of the world’s population), or from the sporadic English-speakers in the other countries. But the need for a second (and third) language on your site comes when it becomes obvious that you are missing out on sales to another country.
Make Sure You Target the Right People
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem, however, is that who the right people are not always obvious. For example, I was consulting with a company that of my clients had education centers all over North America in which they taught various types of technical courses to high school graduates.
Zig Ziglar On Ambition
It is my conviction that ambition, fueled by compassion, wisdom, and integrity, is a powerful force for good. It will turn the wheels of industry and open the door of opportunity for you and countless thousands of other people.
Listening + Patience = Success
Many people think that the name of the game in selling is to create satisfied customers. The problem with customers who are merely satisfied, is they are likely to switch to a competitor if they think they can get a better deal. If you expect to achieve big time success in selling your goal should be to create loyal customers. As the late quality guru, W. Edwards Demming put it, “A loyal customer is excited about doing business with you, is willing to wait in line, and gladly pays premium prices. Furthermore, a loyal customer requires no advertising, doesn’t need to be sold over and over and continually brags about the merits of doing business with to other potential customers.”
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960’s. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
Training Lesson: From The Management Module Of Training Ziggets
You can get into trouble if you come off as someone who uses praise just to get on another’s good side. That kind of praise is manipulative and should be avoided.
Zig Ziglar On Balanced Living
My friend Mary Kay Ash, the founder of Mary Kay Cosmetics, told U.S. News & World Report, “I like to work long hours, but if you have to lose your husband or family in the process, you’re doing things the wrong way. It’s no fun to count your money by yourself.”
Pay Special Attention to the People Who Count
When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did business with his branch banks located in several wealthy retirement communities.
The Secret to Working Smarter – Get Your Customers to Sell For You
The biggest single mistake people who are trying to become successful make is that they try to do it by themselves. That represents the hard way of trying to become successful. The smart way is to get people to help you and the more help you get, the faster you’ll get there. Joe Girard got into the Guinness Book of World Records as the World’s “Number-One New Car Salesman” by selling 1,425 cars in one year. What a phenomenal individual accomplishment! The question is, how did he do it?