Category: Archive

Is Your Ezine A Wealth of Information or A Sales Trap?

Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.

“What? Ezines are supposed to be this wonderful marketing tool. They are supposed to help me get more sales. What do you mean that selling will be the death of my ezine?”

Why You Need to Keep Your Website Updated

We’re all so busy, aren’t we? The days fly by, and before you know it – a week or a month has passed by. It’s easy to forget everything we have to do in today’s busy world.

But if you don’t keep your website updated, you’ll soon regret it. As quickly as things change on the Internet, you could find your site linking to nothing!

How embarrassing if a potential customer clicks a link on your site and gets a 404 error page. You sure won’t look very professional!

Demographic Trends, the Bottom Line, and the Case for Emotional Intelligence in the Workplace

There is a demographic trend of which HR personnel, management, and CEOs need to be aware. According to demographic trends analyst, Cheryl Russell, by the year 2005, the most common household in the US will be single-person households. “Never before in American history has living alone been the predominant lifestyle,” says Russell, and the time is fast approaching.

Investing In Real Estate

Fundamentally, you have three ways to make money when purchasing investment property. The first is to lease the property for an indefinite period at rents that exceed the cost of holding the asset. The second is to purchase the property with the intent of renovating it to substantially increase the value and selling it quickly. The third is to find properties that need to be liquidated quickly at a substantial sacrifice to equity. An investor can acquire these properties and immediately sell them for a substantial profit.

Don’t Make This Serious Advertising Mistake

The worst possible mistake some people can (and will) make during the next few weeks will be to cut back on their advertising campaigns, thinking this is not the time. Here’s a sample of some of what they are going to be erroneously thinking.

Everyone’s tapped out after spending for gifts. Nobody’s going to be using their computers during the Holidays. People are going to be too busy visiting and planning for New Year’s and won’t pay much attention to the Internet. People will get angry with you if you have the nerve to ask them to spend any money right after the Big Holiday.

Presentations That Sell

Unfortunately, many presentations causes the prospect to quickly lose interest and say something like, “Lemme think about it. I’ll call you.” And, most of the time, they don’t. We think we did a good job but now the prospect doesn’t return our calls and all indications point to “no sale.” Where did we go wrong?

There were likely a few things we missed; mistake that many salespeople commonly fall prey to during their presentations. Here are a few suggestions that will help you increase the impact of your presentations, keep your prospect’s attention and increase the probability of closing the sale:

Are Search Engines Worth It Any More?

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: “How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . ”

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