Category: Archive

Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

Emotional Intelligence and the Gentle Art of Conversation

When the Israelites heard that God was going to take them to the promised land they were excited as I’m sure you would be too. The road to the promised land however turned out not to be, what they expected. They expected to be taken there speedily and in comfort, but instead the road took them through the desert and they endured all kinds of hardships.

Uncover and Eliminate The Hidden costs NOW!

If your business is like most others, you have taken significant action to make your operations leaner and more efficient. Decisions regarding “buy vs. make”, “lease vs. own”, and “eliminate vs. maintain” have been incorporated into the normal process of decision-making. The process of standard business reporting has been expanded to include “cost reductions” as a means to keep it a focus and a part of all decisions considered.

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