About a month ago, YouTube changed the names of some of its video sections. They introduced Spotlight, Featured, and Promoted Videos. Now YouTube has made some more changes to its homepage when users are signed out. YouTube Product Manager Brian Glick gives the following rundown of what’s new:
Using Social Media To Grow Your Audience
Building your brand using social media is one way to reach an audience on a limited marketing budget. The session "Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line," offered tips on enhancing your online presence.
Why Social Media Needs The FTC
While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission).
How Newspapers Should Adapt To Digital Era
It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of Google discussed how newspapers must find a mixture of advertising, micropayments, and regular subscriptions to fund their futures. To me, all this talk about how newspapers collect money is misplaced. Instead, I think newspapers must think about how to flourish by remaining relevant in the new digital world.
MySpace CEO Shown The Door
Big changes may be afoot at MySpace. Although the info’s far from being confirmed, a new report claims that CEO Chris DeWolfe – in addition to at least a couple other execs – is leaving the company on what could politely be called an involuntary basis.
Twitter Temporarily Disables OAuth for Security Reasons
Twitter recently released a product called "Sign in with Twitter," which is basically the social network’s answer to Facebook Connect, Google Friend Connect, etc.
It’s based on OAuth, but there’s a security problem with OAuth. In fact, Twitter and Yahoo have both disabled OAuth support temporarily. Biz Stone talks a little bit about it on the official Twitter Blog:
Cybersquatting Goes Social
Cybersquatting is not a new problem on the web. People have been squatting on domains for years. The Anticybersquatting Consumer Protection Act defines cybersquatting as registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. And it’s on the rise…
What Separates a Blogger from a Journalist?
The New York Times is running an article looking at "hyperlocal" web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form.
Paid Search Down, Social Media Up in the UK
Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.
Applying Traditional Media Metrics To New Media
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.