Last week, I asked the question Where does your sense of accomplishment come from? I’m reminded of this because of a related experience I just had.
Auction Sales – Keeping Customers You Worked So Hard To Get!
Congratulations, your auction was successful, payment received and now it’s time to ship the item(s) to the customer.
Why Personalization Hasn’t Worked Online
Personalization hasn’t worked because most people don’t have a compelling reason to personalize. It hasn’t worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn’t worked because managers have seen it as some Holy Grail of content management.