Tag: without

Save Your Breath: How to Sell in Trade Shows Without Pitching

You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table – or some type of contest material – to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.

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