Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?
Why Award-Winning Websites are so Awful
Practical and functional websites rarely win prizes for design but they do win sales and make profits.
Google Advertising: Winning Battles to Win the War
The formula for Google AdWords ad rank changed significantly in August, 2005. As I’m discovering, there are still many advertisers who simply aren’t aware of this.
CRM Secrets – Winning Strategies to Beat Your Competition
Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors.
Anybody Care That The Robots Are Winning?
This shift to contextual advertising caused by intelligent software has privacy advocates going squirrelly, particularly because the larger public seems relatively unconcerned. After all, says the public, it’s all about the end-user experience, not whether a robot saw my iTunes list or my Gmail inbox and made a suggestion.
Is Your Website a Sales-winning Machine?
With recent reports showing that consumers are sometimes 80% more likely to be influenced by a website to make certain purchases as opposed to other traditional forms of advertising such as television and print, it’s become obvious that equal attention should be given to ensure that a website is in fighting form as to capitalize when consumers come calling as is given to other online marketing efforts.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, “Sell them what they want. Then sell them what they need”. But what does it mean? It sounds a little odd doesn’t it?
Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale
Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.
Winning the Inbox Battle in Thunderbird
This has been a quiet week at work: no big projects, few meetings, several coworkers gone.
Winning at Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds.