Microsoft’s Live Search behavior should yield more information to site publishers as the company took its Webmaster Tools out of beta and tweaked them with some new features.
Google Wields Precedent In Trademark Case
Google has beaten a couple of challenges to AdWords over competitor usage of trademarks as keywords, but they now have a third lawsuit coming to them from American Blind & Wallpaper Factory.
Google, AOL, Earthlink, and Ask are all on the receiving end of American Blind & Wallpaper Factory’s lawsuit over trademark infringement. ABWF contended the use of its trademarks as keywords to trigger competitor advertising violated those marks.
Internet Wields Blade, Slashes Newspapers
Circulation throughout the newspaper industry fell again, its decline over the past six months rivaling some previous record drops. Blame the Internet and its growth for the deep hurting felt throughout print newsrooms across the US.
Googlebot Wields New Crawl Tools
Bringing your website into the voluminous BigTable of Google’s index involves sending out pieces of code, referred to as spiders or crawlers affectionately named “Googlebot,” to pick up your site. Google Webmaster Central has some tips for webmasters showing how they can learn more about Googlebot.