Hitwise has a look at the visitor statistics for Yahoo and Microsoft’s websites, showing just how much market share in the United States the combined company would have. Total market share for all Yahoo is 13.2% of all of U.S. internet traffic, with MSN having just 2.4% and Google 7.7% Combined, they would have 15.6%, over twice as much as Google.
Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”
Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”
What Exactly is a Unique Visitor?
What’s the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences.
First let’s look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered a unique visitor.
Visitor Segmentation
(Quick Note —
Disciplined Search Engine Optimization
Establishing a Measurement and Process Discipline for SEO
Visitor Segmentation’s Role in Web Analytics
It’s pretty much impossible to give a fair accounting of someone else’s methodology. You’re almost bound to simplify in the wrong places, give the wrong emphasis, miss the finer points.
Measuring Visitor Engagement and Behavior
Are you Measuring Visitor Engagement and Behavior?
Business Blog Visitor Traffic: Boosting Weekends
Blog traffic in general, and business blog traffic in particular, is usually lower on the weekends.
Blog and Website Visitor Traffic: Finding Offline Sources
Everyone wants more website blog visitor traffic. You have probably already tried many ideas for gaining new readers through internet promotions …
Advanced Web Design Principles (Visitor to Customer conversion)
Home Page
Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse.
How To Boost Your Marketing Campaign With Visitor Tracking
Who cares, as long as they visit your site, right? Wrong!