Inherent Value Testing
Is your web site chartered with encouraging people to buy or use your product or service? Is it succeeding? It…
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Tag: Value Proposition
8 Building Blocks to Attracting Customers
Are you frustrated by the lack of return from your promotional efforts? It may be that your plan for attracting…
Back to the Basics : How to Successfully Start an Online Business
As someone who has been running a full-time Internet business for years, I often have to remind myself that there…
Are You Ignoring These Marketing Principles?
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and…
How To Get New Clients In Tough Times
You've heard it before: "Times are tough. No one's hiring copywriters (or teachers, or plumbers, or builders)".
30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Quick Ways to Boost Sales in a Slow Economy
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political…
Neutralize The Unspoken Objections To Increase Your Sales
You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ...BEFORE you…
Do You Make Wallets Fly Open? Customer Companies Do.
A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller…
Copy Fixes–8 Quick Changes that Improve the Way Your Web Copy Sells
When something isn't selling online, people automatically start assuming things like, "Internet businesses never make any money," or, "My product/service…
