ComScore’s James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google’s latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.
Google Gives Advice On Universal Search
Google had posted ‘recommendations on how to take advantage of universal search’ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.
Destination Google, Thanks To Universal Search
Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.
Blended or Universal Search?
Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.
SMX West: Universal Search Abides, Dude
The big thing in search brings more than text to searchers. Images and video figure in the universal search plans of the major engines.
Companies Using Universal Search Internally
If you use Google to search, then you have probably seen their universal search, which shows more than just html documents in the search results. Major companies are now seeing the benefits of using universal search to search their internal resources. Professional services firms, especially law firms, are using universal search tools to instantly locate content, wherever it’s located.
NBC Universal’s Pure Content Company at CES
The International Consumer Electronics Show every January in Vegas is one of the largest trade shows in the world and usually the one event that drives the world gadget wild. Featuring international debuts of all kinds of new products, some of the early buzz abou
Search Insider Summit – Dominate the Universal SERPs
Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.
Universal Strikes Deal with iMeem
The music industry has had a lot of shakeups recently, and here’s yet another. Social media community imeem has signed a licensing deal with Universal Music group, the largest music label in the music industry. Now you can listen to Universal’s streaming music and watch videos free. Rather than make money on the music, they show ads and split ad revenues. This isn’t a new model, of course and I wonder what the artists make from it.
Universal DRM Free Music Speeding Up
The slow march towards universal DRM free music appears about to become a sprint to the finish line.
Recent developments pushing Sony BMG, WMG and other holdouts to reconsider their protectionist positions include: