Tag: Twitter

Twitter: A Real Time Pulse Of Customer Satisfaction

Sydney, Australia-based web developer Michael Air recounts how his “light bulb” moment about real time search came as he was looking for a new hosting company. Instead of looking on Google, he consulted Twitter about a specific brand. “Ten pages in and 99 percent of comments were saying how bad that hosting company was,” he told Murdok.
Twitter, then, becomes a kind of collective representation of the consumer mind and the current consumer mood.

What the Most Popular Brands on Twitter Are Doing Right

Digital brand management agency Electric Artists is tracking the most popular brands, celebrities, media outfits, and television networks based on category, handle, latest tweet, and number of followers. They also include short notes about how each is using Twitter.

The brand category is host to a pretty diverse group. The top ten based on number of followers consists of:

1. Zappos
2. Whole Foods
3. Jetblue
4. Starbucks
5. NBA
6. MTV
7. Southwest
8. Comcast

Google Feels Lucky with Twitter

Google has decided to start a Twitter account. It’s attached to a random Googler and holds the bio "News and updates from Google."

The first tweet came sometime around 7pm  EST last night, and Google already has nearly 12,000 followers. It is following 37. Among those being followed by Google? A bunch of Googlers, and Google product accounts. Danny Sullivan, and John Battelle are also in the mix. And of course Biz Stone and Evan Williams.

Facebook’s New Twitter-Like Elements Highlight Real-Time Search Need

As previously reported, Facebook is set to launch changes to its news feeds that will give it more Twitter-like functionality. The changes are set to launch next week, and will update feeds in real-time.

In addition to that, the status box is becoming a publisher box. Rather than only allowing users to update their status, it will now allow you to post content – links, photos, videos, etc that will go to the news feed stream in real-time.

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