“If you can not get rid of the family skeleton, you might as well make it dance.”
–George Bernard Shaw
That Left-Hand Side: Turning Your Website Into a Potent Sales Machine
Only a few of the millions of business websites online actually generate a *consistent* profit. There’s one critical thing that nearly all of these websites have in common, which is how they use their upper left-hand corner. Are you using YOURS correctly? I hate to sound cynical, but probably not.
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Turning the Job You Have into the Job You Want
A while back I got a call from a woman named Norma Landry, an administrator in a small religious denomination. Norma’s bishop had asked her to contact me about conducting a Filling the Glass productivity and job satisfaction session for the church’s ministers.
Turning Personal Loans Into Business Payoff
Hi. My husband and I started a business and incorporated it Jan 24, 2001. We are a custom software development company. When we began, we used our own money to buy computers and other office needs, then, when we moved into a commercial office space in October of 2002, we took out loans in our own (personal) names using our own credit to fund the business moving into an office space and all the expenditures associated with this move (like office furniture, etc.). The reason we took out personal loans (and used personal credit cards) was that the business had no credit itself and we were really sure that neither a bank loan nor a credit card in the business’ name would be possible at that stage. Is there any way we can deal with the company paying off these debts? And how can we deal with this odd situation to minimize both business taxes and our personal taxes? And how can we re-seal the corporate veil, so to speak?
Turning Emails Into Dollars .. Using Just One Word
Knock the socks of your visitors with this simple technique and increase your response rate by 400%.Science tells us that there’s no sweeter sound to our ears than the sound of our own name.
And you already know that personalizing your marketing email is critical to getting results.
Traffic Analysis – Turning Traffic Into Sales
Question: About 5 months ago I started on a quest to make the best site possible, with the best content for the users that I wanted there. My URL is http://www.skateservice.com. Now that I’m actually getting traffic, I can’t turn it into sales. I am an affiliate of the #2 online skateboard shop, but I’m not seeing any turn around from it. I place banner ads, and feature ads on my site, but no one seems to be buying anything. The whole purpose of the site is to make it an E-Zine type, with the option to buy products that I know the customer is in the market for. Any ideas or thoughts would really help me out here.
Turning Demographics Into Gold
Do you know who buys, or is likely to buy, your products, services, or information?
Turning the Table on Spammers
You can profit from spam. First, I want it to be clear, however, I consider spam to be the lowest form of marketing. It really isn’t marketing at all actually, because most people think of it as a nuisance and delete it.
Much like the annoyance of mosquitoes on a summer evening, spammers do get a LOT of attention, but eventually get squished or sprayed.
Turning Problems Into Profits And Solutions Into Sales
People don’t buy products or services – they buy solutions to problems. They buy what those products or services will do for them.