If Amazon.com is ten years old, that brings up a bit of search engine marketing trivia. It must meant that linking campaigns, once thought to be the quintessential form of Internet PR, are now more than ten years old! Eric Ward famously helped Amazon get linked all over the web, which was a big part of its early success.
Turning AAs Into a Competitive Advantage
We surveyed 160 Administrative Assistants and Executive Secretaries and asked them to identify the key things salespeople could do to gain their support in reaching their bosses.
Turning Knowledge Into Power
We are in an era of knowledge abundance. Traditional management theory focuses on knowledge scarcity. We need new management strategies to deal with so much communication and so much knowledge.
Apple iTunes Turning Japanese
The launch had been rumored for some time, and was reported in a Japanese newspaper last year as scheduled for March.
Marketers are turning to blogs for online ad spending
Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
CRM – Turning Customers Into Clients
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business in a climate like that is expensive, and often unrewarding.
Women Turning to Blogs for Financial Advice
Dow Jones Newswires reports a growing number of investors – particularly women – are turning to blogs for free financial advice that’s presented in a friendly, non-aggressive manner.
Turning the Casual Scanner into a Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.
3 Steps To Turning OK Sales Into
Have you noticed that 90% of “How To” information about creating and marketing your own information-based products online is basic beginner stuff?
Turning Future Prospects into Customers
I recently had a conversation with the marketing communications manager of a prospective client about following up future prospects effectively. By the end of the conversation it had struck me how little emphasis most small and medium sized businesses place in this area. While most do a good job following up hot leads, relatively few have the systems and procedures in place to insure that future prospects receive the ongoing attention necessary to turn them into customers.