By far my favorite issue of Entrepreneur magazine is their annual “hot list” of best businesses, markets, trends, and ideas. The list is too long to summarize in a single article so instead I’ve featured a few of the more interesting ideas. I’ve also added my own two cents here and there including some additional business ideas to help jumpstart your imagination.
Trends in E-Mail Marketing: Dynamic, Personalized Messages
While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to build customer loyalty and generate a greater return on their marketing investments.
The 6 Critical People Management Trends that will Define the Next Decade
The top HR professionals these days are focused on a lot more than payroll and the administration of benefits. The trend in the 21st century will be to provide development opportunities to people on a custom basis, depending on the needs of individual employees.
The 6 Newest Trends in Managing People
The top HR professionals these days are focused on a lot more than payroll and the administration of benefits. The trend in the 21st century will be to provide development opportunities to people on a custom basis, depending on the needs of individual employees.
Search Trends: Creating A Google
The term “authority site” comes from a concept in “Hilltop: A Search Engine based on Expert Documents,” an academic paper that some search optimizers speculate is a part of Google’s algorithm.
Search Engine Trends and SEO
The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement.
IT Certification and Career Trends for 2004
What are your IT Career and Certification expectations for year 2004? While certifications can give you an edge, going for just any certification doesn’t help. What is your career focus? New or old activities, what is your focus? New does not always translate to good or wise. It makes sense to review and analyze trends that will affect your career in 2004.
Understand Trends that Impact Your Bottom Line
Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.
Security Trends
You set up firewalls, e-mail filtering, Intrusion Detection Systems (IDS), personal firewalls, Censor Software (both on network and personal level) and they still get in. What I’m referring to are those pesky VBSes, similar worms inhibiting the Windows platform right now and maybe a few real life crackers here and there. For the network administrator, this can be a real problem. Even when he has secured his network with the latest tools and patches, there is still a big chance of his kingdom getting infected, especially if it’s made up of MS Windows machines, and its trusting users.
Industry Trends: Plug and Play
Technological advances over the years have driven the manufacturers of information technology products and systems to add “plug & play” features into their systems as much as possible. The industry direction has been to lower the level of technical knowledge/skills required for system installations and configurations. However, the by-product of this has been to add a tremendous amount of overhead into all aspects of networking.