Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.
Travelocity Parent Company To Purchase Lastminute.com
Travelocity’s parent company, Sabre Holdings Corp. is purchasing British rival company Lastminute.com for about 577 million pounds ($1.1 billion).