Google AdSense introduces “Estimated” and “Finalized” labels for earnings and an ad search function in Ad Review Center for improved transparency and usability.
Define Business Transparency
I was supposed to be a guest speaker at a meeting on the East Coast last Friday. I was invited by PodCamp founder John Havens, who set up a BlogTalk Radio connection.
Social Media: Tip-Toeing The Transparency Line
Some believe that social media is one of the greatest viral marketing opportunities that has ever been presented. Others felt that it is a passing fad with no long-term future, and that businesses shouldn’t waste valuable time and manpower chasing the social media audience, to which they ascribe the perception of fickleness.
Quality Score Transparency
Excuse my giddiness, but it’s definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:
Transparency Key to Shifts Win
Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift’s well-documented social media chops.
Blogger Relations and Full Transparency
Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.
Disclosure and transparency: Its PR 101
Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday.
The Road to Transparency at Davos
The 2006 annual meeting of the World Economic Forum begins today in Davos, Switzerland.
Nike Breaks New Ground In Communication Transparency
Communicating on corporate responsibility doesn’t get more transparent than this. The Financial Times reports …
Real Organization Transparency
Companies everywhere talk a lot about how important their employees are and the contribution they make to overall success. But most companies don’t do this with the public openness and transparency demonstrated by CMS Cameron McKenna, an international law firm headquartered in London.