Just like any business, automation is the key and the right product is the means. I’ve been running my own businesses for 10 years now and believe me when I say that you must plan first. Your plan doesn’t have to be elaborate but should consist of what, where, when and how. Yes, it will seem like a waste of time but If you start out on the right road you journey will be so much more pleasant.
Increase Your Bottom Line Through Referrals
There’s a therapist in my hometown who bills 55 hours a week and has a waiting list of several months of clients trying to get in to see him.
He owns a business card. That’s the extent of his marketing. He doesn’t even have a sign on his door. He couldn’t really market, he doesn’t have the time. He’s in his office 10 hours a day making money hand over fist.
Your Business Through Your Customers’ Eyes
(Dear Old Dave)
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers’.
In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn’t care less about that.
Customers aren’t interested in how hard you work, how good or bad of a day you’ve had, how brilliant you have been in getting them into your store or to your web site. Customers only care about what’s in it for them; the benefits they get from a particular product or service.
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to Online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services.
Selling Your Products Through Affiliates… Differently
Face it – no one needs another affiliate program to join and making yours successful requires standing out from the crowd.
1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.
2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program – it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.
Market Your Book Through A Feature Story
Do you send out press releases? Have they brought you financial rewards?
If not, you may want to rethink how to write a good one–one that gets noticed, published, and most important, gets a feature story. If editors notice and love your press release, they will want to interview you for a feature story. A feature gets a lot more attention than a news release.
10 Effective Ways to Boost Banner Click-through
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.
Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd.
Successful Sales Through Psychological Triggers
A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.
Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response — often far beyond what you could imagine.
The Triggers of Success: How to Trigger a Successful Sale through the Power of Psychological Triggers
A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.
Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response — often far beyond what you could imagine.