The Problem: Increase Profits
As a small business owner or manager, you have one principal goal: increase your profits.
Learn promotion through the search engines
You hear all the time that you need to get listed in all of the major search engines. You also hear that you need to be on the first or second page to really see any traffic from them.
The Fundamental Flaws of Recruiting through Headhunters
Over the last few years it has become increasingly popular to use recruiting agencies to find new colleagues. When hiring labourers this way, it may be reasonable, but this huge mistake and is a cardinal sin for hiring colleagues for professional service businesses.
Getting Publicity Through the Newsgroups
NEWSGROUP ADVERTISING
With everything one hears, after a while you start to think that news groups are just for posting porno pictures. Not true. news groups almost define the niche market. There are over 40,000 newsgroup categories on just about every subject you can imagine.
Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these 10 tips to make yours stand out from the crowd.
10 Tips For Selling Books Through Radio Interviews
William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews. Although they work independently, they often share information about specific shows and compare strategies for getting booked. Here they share some of the lessons they have learned about selling books, CDs and audiotapes through radio interviews.
Prospecting: Getting through Voice Mail
Reaching a prospect is no easy feat. One salesperson experienced a voice mail obstacle that was more daunting for him than most.
Here is the voice mail message: “If you are calling to sell me X, don’t hold your breath for a return call.”
How To Increase Affiliate Click-Through Rates
When you join an affiliate programs, what is it that you want to achieve? Of course, we want to gain commission from the merchant. How can we do that? Commissions are gain when visitors that we refer purchase products or services on the merchant’s website. But when the visitors are at the merchant’s website, we don not have any control, do we? So, think again. We want the commissions and commissions are only possible when we refer visitors through affiliate links. In my opinion, our actual role as an affiliate is to get visitors to the merchant’s website through the affiliate links. After that, it is all up to the merchant. There is a special term for this, click-through rate (CTR).
Wading Through The Search Engine Myths
There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. What follows is a few of the most prevalent.
How to Get Your Legitimate Ezine Through the Filters
Opt-in ezines are one of the best ways to promote your products and services on the Internet. If you have a legitimate ezine that’s being blocked from your opt-in subscribers, here are some things to try: