You’d think with all the technological wonders being announced daily that somebody would come up with a Nutty Professor-like weight loss potion eventually. Likely “they” are working on it and are personally invested in it because “they” have likely gotten fat, too, thanks to the computer age.
Google Thinking Hard About Microsoft’s Yahoo Offer
With Microsoft reportedly trying to make a deal for Yahoo’s search business, Google’s ruling triumvirate is trying to figure out what to do next.
Social Networking Leading To Less Critical Thinking
Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion. From the post:
Thinking Outside the Demographic
If you have been in marketing for any amount of time, you know how omniprescent demographics are.
The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25." TV shows and movies do the same.
200 Million Facebookers? Wishful Thinking
For the past year, the projected numbers for Facebook have been unbelievable. Literally. Unbelievable. Before, it was the CEO’s inflated opinion of monetary worth (at some point I heard $8 billion kicked around), which understandably made early MySpace investor heads explode.
Entrepreneurship (What Was I Thinking?)
I know this is a little off topic, but since Michael has been discussing how to get your own SEO company off the ground and growing, and due to the week Michael and I just suffered through, I had to remind myself frequently on why I traded in my previous “easy” life as a corporate suit, with a cushy job, limited responsibilities, manageable workload, consistent salary and paid health care for this life of entrepreneurship.
BI – Change Your Thinking
An article on the upcoming Gartner BI conference caught my eye.
SEM and Lateral Thinking Skills
Joe Sinkwitz, also known as Cygnus, has a great post explaining how the polarized view of SEO is quite naive and inaccurate in nature.
Thinking Before Blogging
As more and more people discover the joy of keeping a blog on a global Web that zillions of anonymous surfers can peruse, it’s probably a good thing to think about the approach to what you’re writing about before launching it out into cyberspace.
Thinking Outside The Context For Ad Targeting
It’s conceivable that when targeting a demographic, tunnel vision could become an issue.