Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?
Google Print Using Bar Code Technology
Google’s hoping to spurn more interest in their newspaper advertising service – Google Print – by adding bar codes to ads. If you have a cell phone that is compatible, you could point it at the bar code and go to a web site printed at the bottom of an ad.
Podcasting Technology Tips
As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.
Pics from Advanced PR Technology in Practice
The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank: SEO and social media for public relations.
Verizon Picks 4G LTE Technology
Verizon’s second big announcement of the week is that the company plans to develop and deploy its next generation mobile broadband network using Long Term Evolution (LTE), a technology more closely related to GSM, used by rival AT&T, which will also be upgrading to the LTE format.
Microsoft Backs New Postal Technology
Depending on how much you trust the current government that likes to tap phones and secretly search your houses, an electronic form of paper mail that you can receive anywhere, anytime might be a good thing. At least you won’t to worry about anthrax.
Social Media: Sociology Not Technology
The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in most cases, people don’t.
Microsoft Touts Imaging Technology
Looks like Microsoft is hell-bent on making it impossible to tell what’s a real image and what’s been doctored, and is intent on making it so anybody with a digital camera can do so.
Internet Video And Technology
Internet video continues to remain popular but what technology are people using to view the content? A new survey from ABI Research explores that question.
Yahoo Faces Suit Over “Defective” Technology
A new class action lawsuit has made some serious allegations against Yahoo: the company supposedly lied to investors about its “defective” search advertising technology and its odds against Google. That’s bad enough, but Yahoo’s legal team may be in for a tough fight for another reason, as well.