Tag: surveys

Customer Surveys – Do They Really Work?

I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information from customer surveys. Follow the link above to read the post—I’ll wait right here.
Scary, isn’t it? When you think about how many questions you’ve asked customers and how little information you might be getting back.

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