There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.
Sponsorships Work Better Than AdSense
One blogger found that a trio of potential revenue streams simply did not work for him; he did credit paid sponsor ads for their help.
Helping Bloggers: Donations and Sponsorships
Blog donation buttons are seen all over the blogosphere. No one really knows if those ubquitous click to donate buttons result in any real revenue for the blogger.