Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).
Wireless Spending Exceeds Landlines
With more Americans ditching their landlines, 2007 is on pace to be the first year in which U.S. households spend more on cell phone services, according to industry and government officials.
Online Holiday Spending Reaches $22 Billion
Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
Social Network Ad Spending To Hit $2 Billion
In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.
Shoppers Spending More Time Researching Online
Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.
Online Holiday Spending Tops $18 Billion
Forget about Cyber Monday; December 6th easily topped the online sales of the Monday after Thanksgiving, as US consumers spent $803 million on the first Thursday in December.
Small Business Online Spending To Top $70 Billion
The total online spending by small businesses is expected to reach $70 billion by the year 2012, up from $47 billion in 2006, according to JupiterResearch’s new report "US Online Small Business Market Category Forecast, 2007 to 2012."
Spending Time On MySpace
When it comes to where US Internet users are spending the most time MySpace is the leader. The social networking site accounted for 12 percent of all time spent online in December 2006, according to Compete Inc.
Spending On Mobile Music To Reach $32 Billion
Consumers have a variety of choices when it comes to listening to music. Satellite and broadcast along with online radio, CDs and downloads. Mobile phone handsets and mobile music are emerging to become an important channel.
Spending On Digital Media To Reach $7.8 Billion
Online user-generated video content was huge in 2006. 2007 has the potential to be a good year for the TV and movie industries as they enter the digital arena and hope for the success that the music business has been able to achieve with paid content.