Tag: software

How to Launch Your In-House Software

Before you read the pre-launch, listening to customers, and development advice, though, look at the checklist below to see if you’re destined for success.

Your New Software Venture Will Succeed If:

Your product cures specific business pain.
You know people who can afford to buy your software.
You have a terrific in-house programming crew, or…
You have the resources to hire a terrific crew for at least a year.
You understand that your idea is nothing without brilliant, diligent programmers.
Your focus is on converting code to cash (not building a better mousetrap).

PPC Bid Management Software Showdown

If you’ve been following the search engine industry lately, you’ll know that Pay-Per-Click (PPC)is a fast growing trend. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search results. At the moment Overture.com (formerly GoTo) is the clear leader in the PPC field, with an estimated 90% of the total PPC search market. But others such as FindWhat, Kanoodle and eSpotting are slowly catching on.

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