Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages.
Synthesizing Social Media
Making sense of online conversations is a tough, tough business.
Haystack – Social Network For ContentNext Mixer
We got a call last Tuesday. Nearly 500 people were showing up in New York for the ContentNext Mixer in seven days (that’s today, for those of you keeping score at home). And Rafat, Staci and the rest of the team needed a social network (that would be Haystack) to enable those attending to connect before, during and after the event.
Raising Awareness Through Social Media
Global relief agency Oxfam brings us an interesting case study on social media relations’ ability to raise awareness.
AIM Opens Up For Social Networking
Looking to create a virtual world on your website? AOL has extended its Open AIM initiative to include support for AIM Bots, location-based services, and PC-to-PC voice calling. The update also includes support for developers working on the Mac OS X, Linux, and Pocket PC platforms or with Java.
NSA Eyes Social Networking Sites
It was revealed last month that the National Security Agency has been tracking the phone calls of millions of Americans.
Social Currency
Just finished the first session at the Innovation Marketing Conference, which was a presentation by Russ Klein, the CMO of Burger King.
Red Hat Takes Mugshot Of Social Networks
A website built by Linux vendor Red Hat offers an open project focused on building a live social experience around entertainment.
Feeding Thirst for Knowledge About Social Media
Tuesday and Wednesday in Cologne, Thursday in London quite an intense travel week.
SE Wars Get Social – Battleground MySpace
A new battlefront in the ongoing business war between Google and Microsoft appears to be opening around the popular social network MySpace.com.