Super Bowl Gives Hulu Big Brand Awareness Boost
Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen…
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Tag: awareness
Making An Impression Lifts Brand Awareness
It’s not just about clicks and easily measured click-through-rates. Search marketers shouldn’t forget about the power of branding, or presence…
Brand Awareness More Valuable Than PPC
There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search…
Google Earth Promotes Global Awareness
One thing you can say about Google is they don't stray too far from their Birkenstocks –aside from the legal…
Blending YouTube and Brand Awareness
Coke just unveiled a joint marketing effort with YouTube to expand its presence online. Perhaps Mentos opened Coke's eyes to…
Social Networks Launch Brand Awareness
An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand…
Sport a Pink Redesign to Support National Breast Cancer Awareness Month
October is Breast Cancer Awareness Month in the United States, and many sites across the internet, especially concentrated within the…
Blog Awareness: Public Perception of Blogs
Blog awareness is, as expected, highest among bloggers themselves. Members of the blogging community tend to not only write their…
Raising Awareness Through Social Media
Global relief agency Oxfam brings us an interesting case study on social media relations' ability to raise awareness.
Testing Blog Awareness: Ask Other People
Blog awareness is, as expected, highest among bloggers themselves.
