The social media concept has been in full swing ever since the recent Las Vegas PubCon. While the search industry was well aware of its existence, the idea of leveraging social media for promotional reasons was recently acknowledged as a legitimate aspect of SEM campaigns. One of the primary uses for social media outlets (blogs), […]
Digg and Social Marketing Strategy
There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems). Some sites have received this response from Digg:
Social Networks Impact Mobile Society
Social networking sites like MySpace and Facebook have changed the Internet and are now changing the mobile society as well. A new report from ABI Research titled Mobile Social Communities says that social networking is going to have a major impact on mobile phones.
Corporate Attitude to Social Media
While most companies in the US and the UK regard blogging as an important new communication medium, most are not monitoring the online conversation and have not adapted their corporate communication strategy to include social media elements such as an effective Internet marketing strategy.
Different Approaches To Social Media
The impact of social media on SEO cannot be understated. Because search engines frown on links acquired for ranking benefits, approaching link building via the organic process – creating linkbait – has risen to prominence.
Social Media Optimization Don’ts
You have by now likely read many collections of rules related to best practices for social media optimization.
Social Media and Search News Thursday
Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection.
Social Media and Brand Evanagelists
Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs-along with other Internet tools-are ideal channels for such outreach.
Traditional vs. Citizen Media – Social Darwinism
I’m sure there are many out there who ask or are asked this question, and many have not yet found a consistent answer.
Social Networks Launch Brand Awareness
An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand awareness. They’ve done this by tracking the rise in popularity of British rock band Lil’ Chris.