UK adults spend more time on social networking sites like MySpace and Facebook than other Europeans, with 4 in 10 UK adults saying they regularly visit the sites, Ofcom a communications regulator reports.
The Great Social Retailing Invention
Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.
Measuring Social Media
"How do you measure social media programs?"
PR Leap’s Social Media Releases
I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence.
Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.
Social Networks and the Importance of Trust
2008 will be the year of business networking, says Bernard Lunn, who offers six predictions about some of the social networks that are getting a lot of attention at the moment – Facebook, LinkedIn, Xing and Plaxo.
Target’s Social Media Not a Bullseye
With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.
Social Media Release Useless?
Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing.
Mythbusting Social Media
In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike.
Social Suggestions for Google Reader
I know Google’s been trying to get more involved in the social game, but here are a few suggestions on how they can make the integration a little more seamless, and I’m totally name dropping Mihai Parparita so he catches this one ego surfing.
Currently when you mail yourself something you get this at the bottom of the email
How Do You Measure Social Media Marketing?
Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” – asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.