Tag: social

Social Media And Advertising Campaigns That Should Retire

I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.

Social Media is Like Woodstock on the Net

I caught this statement in a discussion elsewhere. It went something like, “I don’t think people over 40 get social media, whereas kids love it.” Having seen this sentiment mentioned before, I thought I’d express my feelings on the matter. I’m 50 years old. I get the whole social media gig. It’s like Woodstock on the ‘Net, where people gather together for several minutes, days, weeks, months and years to hang out, talk, share, listen to music, run around naked and slide in the mud.

Social Networking Found To Be Educational

Researchers at the University of Minnesota have released a study that says social networks like MySpace and Facebook offer educational benefits.The study found that low-income students are just as technologically savvy as their peers, going against what previous research has indicated.The majority (94%) of students use the Internet, 82 percent go online at home and 77 percent have a profile on a social networking site. As for the educational benefits, the students listed technology skills first, followed by creativity and being open to new views and communication skills.

Conflicting Futures for Social Networks

It is being said that major social networks like MySpace and Facebook, and perhaps social networks as we know them have reached their climaxes in terms of usage and monetization. Om Malik says these networks are getting a "sanity check", citing new numbers from comScore: Today there are numbers out from comScore that indicate plateauing growth for the big two — MySpace and Facebook — in the U.S.

Manners For Social Networking

UK etiquette experts, Debrett’s, have created a new set of rules for how to behave on social networks.The rules were created after research by telecoms company Orange found that 62 percent of social networking users are confused or frustrated by online etiquette. It found that 26 percent were unsure about how to respond to unwanted pokes or messages.Eighteen percent said they were confused on "how to respond to my ex when in a relationship with someone else."

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