A new version of Windows Live is arriving, and a heavy emphasis has been put on all things social. Certain aspects of the Microsoft property now look reminiscent of Facebook and MySpace, and agreements have been reached with some of the top names in Web 2.0.
Pepsi’s Social Media Challenge
Recently, PepsiCo and Edelman Digital staged a small event to tap the minds of 25 social media marketing experts about how best to engage the online community. The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat.
CEOs Split On Social Media Effectiveness
When it comes to social media 29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal amount (29%) believes social media is ineffective according to a survey from PRWeek and PR firm Burson-Marsteller.The survey found that 42 percent of CEOs personally participate in social media outlets, but just 18 percent of CEOs have used social media to engage their company’s stakeholders.
Social Network Launches For Iraq And Afghanistan Veterans
The Iraq and Afghanistan Veterans of America (IAVA) has partnered with the Ad Council to launch a national multimedia public service advertising campaign (PSA) along with a new social networking Web site geared exclusively toward Iraq and Afghanistan veterans.The new Web site CommunityofVeterans.org, provides information that can help veterans with transitional and readjustment issues, including a searchable database of national and local resources on topics such as jobs, education and health.
Social Media Leads Holiday Shoppers To Bargains
Social media will play a role this holiday season in how people find bargains, with nearly 30 percent of online shoppers saying the best way to find discounts is through sharing links, comments or social sites, according to a new survey from Guidance.Email is popular with 45 percent of respondents who say it is the best way to learn about deals while 16 percent said they find out about discounts from a retailers Web site, and 10 percent cited banner ads.
7 Lessons on Holiday Social Media Marketing
It appears that YouTube has been very busy.
Using Social Media To Help Your Business Grow
First let me say that I’m 100% against any form of spamming or overt promotion of products or services on Yahoo! answers or any other network. This article is about adding real value to those networks before anything else. Goal: Connecting Your Expertise With Those Who Need It – Fast and Without Noise.
Social Networking Use Popular At Work
The most popular sites viewed by employees in the United States and United Kingdom while at work include Web 2.0 destinations that feature video, third party applications, and social networking and news sites, according to a new survey from Internet security firm 8e6 Technologies.
More Fuel for the Social-Media-At-Work Debate
Not long after we discussed the stats, pros, cons, and variables for social media use in the workplace, here at Murdok, UK firm Demos has been talking about a study that suggests that social media is in fact good for businesses. I’m still sticking with the "it depends on a number of variables" theory, but the Demos info is worth taking a look at either way.
How Effective Is Social Network Advertising?
Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.