Tag: social

Social Network Users Prefer Opt-In Ads

The majority (71%) of social network users have two or more profiles on different sites and 26 percent have four or more profiles, according to new research from InsightExpress.
Among social network users who have created only one profile, 46 percent are on MySpace and 36 percent are on Facebook. Those who have two or three profiles can be found on MySpace (78%), Facebook (71%), Classmates (22%), and LinkedIn (11%).

Talking Social Advertising with StumbleUpon

I fired some questions at StumbleUpon’s VP of Business Development, John Bryan. We talked about StumbleUpon advertising, the future of social advertising and more. I even tried to get him to spill a few beans about eBay’s interest in selling StumbleUpon. Here it goes…

Chris Crum: What is the benefit to an advertiser to spend money advertising with StumbleUpon as opposed to simply submitting their site like anyone else?

Mobile Internet Growth Driven By Social Networking

Social networking is attracting new users to the mobile Web in Europe. In November, 34 percent of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content, according to comScore.With 12.1 million users in Western Europe (France, Germany, Italy, Spain and the U.K.), mobile social networking is a rapidly expanding category that grew 152 percent from November 2007 to November 2008.

Social Networks, Not Just For Kids Anymore

From the outset Facebook was a bit more grownup than MySpace, which has been, at least according to Internet legend, the teen realm. But as of the end of 2008, grownups have pretty much raided all of the social networks. Recently, one teen I know lamented that his friends at school preferred Facebook. “MySpace is better,” he said. “They let you customize your page and there aren’t as many old people there.”

eMarketer: UK Social Networks Attractive To Advertisers

Indicators that times are tough shouldn’t come as a surprise to anyone, and a new report from eMarketer suggests that some advertisers will respond by making cutbacks.  The research and analysis company took a close look at a few social networks, though, and believes advertisers in the UK won’t turn their backs on them too much.

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