Google’s approved acquisition of DoubleClick brings along an SEO asset, the Performics business that search maven Danny Sullivan needs to be divested immediately.
Should You Let Sam’s Club Be Your SEO Company?
If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.
Web Sites Should Focus On Localization
Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.
BEA & Oracle Customers Should Expect Major Shifts
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, has found that some of the largest enterprise portal vendors are experiencing the most change right now, and therefore, choices that appear conservative to customers might actually carry significant near-term risks. BEA and Oracle customers in particular should expect to see major shifts pending yesterday’s acquisition, as four, overlapping enterprise portal products will compete for attention under Larry Ellison.
Swisher: Yahoo Should Sell Search Marketing
With Yahoo being on the sidelines while Microsoft scooped up Viacom’s graphical ad serving needs (and booted out DoubleClick in the process), Kara Swisher think Jerry Yang should make a sale.
Facebook Ads Should Have an Opt-Out
Lately I’ve been seeing far more ads on Facebook supported by implicit endorsements from friends. I’ve also had other friends share screenshots of ads and applications that I endorse.
Shoppers Should Read Online Privacy Policies
The New York Public Interest Research Group has released a report on online shopping privacy policies detailing how online retailers protect customer’s identity.
Businesses Should Email Interested Consumers
More than half of U.S. consumers who say they are interested in a company are open to receiving a personalized or generic email or text message from the business they are interested in, according to Vertis "2007 Customer Focus Tech Savvy’ study.
Product Sellers Should Focus On Online Reviews
More people are looking to online reviews, which are having a significant impact on their purchasing decision.
Should Comments Be Part of the News?
Along with several other bloggers, I saw a post at Silicon Alley Insider the other day about the New York Times highlighting reader comments on its front page — in this case, underneath a photo of Al Gore after he won the Nobel Peace Prize.