Every item you advertise, every word and illustration you use becomes a part of your company’s image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.
Selling on eBay? Here’s a Success Tip for Your Online Auctions
Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here’s a strategy that has worked very well for me.
The Four Ps of Selling Enterprise Infrastructure
Despite pockets of accelerating growth, enterprises overall aren’t buying as much as infrastructure vendors projected.
Selling to Executives Made Easy
A participant in one of my training workshops once commented how challenging it was for him to sell to senior executives. I could relate to his concern because I, too, used to find it intimidating.
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll.
How To Shorten the Selling Cycle and Reduce Buying Stalls
The main reason for buyer resistance and selling stalls boils down to one simple fact: the reasons for not buying are bigger to the prospect than the reason to buy.
There’s More to Selling than Finding the Need
Many of us in sales are taught to believe that the most important job of the salesperson is to “find the need” of our prospects. If we can uncover “needs” then our job is easy; we just need to show our prospect how our product or service fills that need. Right?
Throw Out Your “Selling” Language – Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, “This is Ari with Unlock The Game.” The woman on the other end of the phone said, “Hi, my name is Julie Jackson, I’m with XYZ company and we are a…and we offer…”. As she continued to speak, I stopped her in mid-sentence and said, “Hi, Julie.”
Selling through Auction Marketplaces
Consumers are increasingly feeling more comfortable in buying products through the Internet. According to a report released recently by the Department of Commerce first-quarter retail sales rose 23.8 percent to US$ 19.8 billion in the United States from US$ 16 billion a year ago.
The Three Traps of Selling Conventionally in a Complex New World
Prospect, qualify, present and close. These are the basic elements of the conventional sales process that most sales organizations and salespeople still follow today.