“It’s not what you know that counts. And it’s not who you know. It’s what you know about who you know that counts.”
– Harvey Mackay
Are Your Clients Buying What You’re Selling?
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she’d run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers – when you put forth a strong image of consumer confidence – your customers take care of you by granting you their loyal and repeat business.
Are You Selling Results?
If you own a service business, you’re familiar with the concept of selling air. “Hello prospect, would you like to buy some air.
Fundamentals of Selling A Business – Negotiating and Closing the Deal
Prior to negotiating the deal, you must establish clear and achievable goals. Ten practical tips for successful negotiations are as follows:
Top Ten Ways to Bring Repeat Visitors Back to your Book-Selling Web Site
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Draw your specific audience’s attention with compelling headings that include benefits that will solve their problems.
Successfully Selling Your Professional Services
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Try Selling Me On Your Service First
I had the opportunity recently to talk with a person who turned out to be quite a salesman. But, unfortunately, he was the type of salesman that give sales people a bad name.