This holiday season, an unexpected gadget is high on the wish list, if a spate of searches in the United Kingdom is any indication. Searches for digital photo frames outpaced searches for digital cameras there last week.
SES: Searcher? Oh, Behave!
The way searchers behave on search engines provides a lot of insight into what companies can do to improve their search services. A SES San Jose panel covered some recent enlightenment on searcher behavior research.
Sweet Talking The Searcher In One Second Or Less
You have four seconds to get your site loaded and about one-twentieth of a second to impress the visitor before she flits on like an attention-deficient hummingbird. But before that, you have about one second, in the search results, to get her attention in the first place. And just like the tentative beginnings of most romances, it’s all about what you say, how you look, and where you live.
Inside the Mind of the Searcher Part II: Search Behavior Explored
I’ve have to say I’ve been amazed by the response we’ve had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They’ve been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.
Inside the Searcher’s Mind: It’s a Jungle in Here!
In search marketing, there are many more questions than answers, particularly when it comes to how people search. We know how we search and we assume everybody searches in a similar way. Also, because searching has become such an intuitive function, we tend not to really give the actual search process much thought. If many of us actually looked at what we did in a search process, we’d probably surprise ourselves.
The Meta Search Engines: A Web Searcher’s Best Friends
I know what you’re thinking: Google gives you such accurate results that you don’t need any other search tool. Well, let’s see about that.